RealDealTag , brand protection tool

Brand protection on E-Commerce (startup RealDealTag)

The mission of RealDealTag is to stop trafficking of counterfeit and
give customers confidence in authenticity of their purchases.

EXISTING PROBLEM

The rapid growth of e-commerce has revolutionized the way goods are bought and sold, allowing for counterfeit and pirated goods to flood the market. The projected growth of e-commerce fuels mounting fears that the scale of the problem will only increase.

MARKET

The global anti-counterfeiting packaging market size was valued at USD 159.87 billion in 2024. It is projected to be worth USD 171.51 billion in 2025 and reach USD 294.71 billion by 2032, exhibiting a CAGR of 8.04% during the forecast period

There is an increasing need for brand protection solutions in the following industry sectors :

Electronics
Personal Care Products, Apparel, Footwear
Fashion
Car Parts
Pharmaceuticals and Other Medical Supplies
Children’s Products

CHALLENGE

To create a brand protection tool on E-Commerce

SOLUTION

Verification of the authenticity of a branded product by customers themselves

METHOD

An Optical Tag (RealDealTag) is attached to the product. The tag is readable with the customer’s smartphone ;
Each single item of goods corresponds to a single unique Tag (like the fingerprint of a person);
When reading the Tag, the user receives full information about the product, including the history of authenticity checks through the RealDealTag system;
Depending on the type of product, the Tag can serve for a one-time authenticity check or serve indefinitely.

APPLICATIONS of RealDealTag

Electronic, Apparel, Perfume, Jewelry, Car parts, Watches, Accessories, Footwear, Vehicle ID, etc

HOW IT WORKS

Reading of traditional QR code

Reading of Optical RealDealTag

WHAT RealDealTag IS

The system has been patented in the US (utility patent US10699180B2) and Russia (patent RU2714789)

An Optical Tag (RealDealTag) resembles a miniature lighter that produces a light beam with unique for each tag properties. Each Optical Tag’s beam is different from the others.

That beam is directed by user to any flat matte surface (product box, wall, a sheet of paper), such way a unique image is formed, captured by the smartphone’s camera, and sent to the RealDealTag database to be identified .

Competing systems of tagging

♦ QR Code

♦ RFID (Radio Frequency Identification) tag

♦ Hologram labels

♦ Spectral Taggant Systems

Why the RealDealTag system is better than the existing systems of tagging

Each Optical Tag is different and impossible to duplicate at the production stage or to copy later.
There is a unique Tag for each and every branded item