RealDealTag , brand protection tool

Brand protection on E-Commerce (startup RealDealTag)

The mission of RealDealTag is to stop trafficking of counterfeit and
give customers confidence in authenticity of their purchases.

EXISTING PROBLEM

The total value of counterfeit products and pirated goods sold worldwide is estimated $ 4.2 trillion in 2022.

The rapid growth of e-commerce has revolutionized the way goods are bought and sold, allowing for counterfeit and pirated goods to flood the market. The projected growth of e-commerce in the post COVID-19 era fuels mounting fears that the scale of the problem will only increase.

The International Anti-Counterfeiting Coalition (IACC) reports that the Trafficking of counterfeit and pirated goods in e-commerce is a top priority for world’s best-known fashion industry brands.

MARKET

The anti-counterfeit tagging technologies market is expected to reach US $ 522.0 Bn by 2030 with 12% Compound annual growth rate during the forecast period from 2022 to 2030.

OUR CHALLENGE

To create a brand protection tool on E-Commerce

OUR SOLUTION

Verification of the authenticity of a branded product by customers themselves

OUR METHOD

An Optical Tag (RealDealTag) is attached to the product. The tag is readable with the customer’s smartphone ;
Each single item of goods corresponds to a single unique Tag (like the fingerprint of a person);
When reading the Tag, the user receives full information about the product, including the history of authenticity checks through the RealDealTag system;
Depending on the type of product, the Tag can serve for a one-time authenticity check or serve indefinitely.

APPLICATIONS of RealDealTag

Apparel, Perfume, Jewelry, Watches, Accessories, Footwear, Autoparts, Vehicle ID, etc

HOW IT WORKS

Reading of traditional QR code

Reading of Optical RealDealTag

WHAT RealDealTag IS

The system has been patented in the US (utility patent US10699180B2) and Russia (patent RU2714789)

An Optical Tag (RealDealTag) resembles a miniature lighter that produces a light beam with unique for each tag properties. Each Optical Tag’s beam is different from the others.

That beam is directed by user to any flat matte surface (product box, wall, a sheet of paper), such way a unique image is formed, captured by the smartphone’s camera, and sent to the RealDealTag database to be identified .

Competing systems of tagging

♦ QR Code

♦ RFID (Radio Frequency Identification) tag

♦ Hologram labels

♦ Spectral Taggant Systems

Why the RealDealTag system is better than the existing systems of tagging

Each Optical Tag is different and impossible to duplicate at the production stage or to copy later.
There is a unique Tag for each and every branded item