We are the RealDealTag startup, located in Saint Petersburg, RUSSIA and we are committed to combating counterfeiters and pirates at online marketplaces.
We believe Consumers must be confident in safety, quality, and authenticity of the products they purchase online.
The rapid growth of e-commerce has revolutionized the way goods are bought and sold, allowing for counterfeit and pirated goods to flood market. The total value of counterfeit products globally is expected to reach $4.2 trillion by 2022 according to the 2018 Global Brand Counterfeiting Report.
The projected growth of e-commerce fuels mounting fears that the scale of the problem will only increase, especially under a business-as-usual scenario.
System of identification that comprises an optical Tag attached to each brand name item. Each optical Tag is unique and associated with a particular brand name item Ц a particular pair of shoes , a particular garment, a particular piece of perfumery, a particular luxury item.
Each Optical Tag is different and as unique as a fingerprint. So it is impossible to duplicate at the production stage or to copy later. ThatТs why we call it RealDealTag.
The Optical Tag resembles a miniature laser pointer and comprises a laser diode, a battery, a transparent refracting optical element of random 3D shape and a power button, all placed in a single housing. The core thing of Tag is an optical element with unique refractive properties. The laser beam passes through the optical element and when exiting the Tag, forms a light beam which is unique for each Optical Tag.
The beam is directed by user to any flat matte surface (product box, wall, a sheet of paper), such way a unique refractive image is formed, captured by a camera of a Smartphone and sent to a database to be identified by a picture recognition module.
To simplify the identification algorithm, a unique code visible to the user can be applied both to the Tag and to the product.
The customer scans a Tag with the help of a personal Smartphone (catches a picture of the refractive image), sends the picture to the RealDealTag portal and gets back reliable information on a particular Brand name item associated with that particular Tag
The customer can send to the RealDealTag portal the unique code of a particular Tag and get back data on a branded item associated with that coded Tag and a picture of the primary refraction image of that Tag stored at the RealDealTag portal.
Then the customer can then compare the primary refraction image to the refractive image of the Tag attached to their purchase . If it is the same Ц the purchase is a genuine item, if not Ц it is a fake.